Wednesday, 4 November 2009

Take a stand on November 5th

We Free*Stylers rarely get an opportunity to discuss content theft because we go out of our way NOT to promote sellers that sell stolen content. On November 5th there are two grid-wide initiatives aimed at making a public statement about content theft and it's impact on all of us. We want to show our support to content creators as well as do our part to help educate about content theft.

Content theft is when the work of a creator is stolen or either sold or given away without the creator's agreement. It happens all the time: passing folders of "free" hair, when you are shopping at a store and someone gives you a LM for a store where you can get the same item for a lot less money, Midnight Manias for an item at a place that sells nothing like the item or nothing at all. And it's not always this easy to spot. Content theft hurts all of us as it discourages designers from creating and operating businesses.

This is a quick and dirty run-down on some simple ways to check if content might be stolen (from Artist's Voice):
1) Click on the item and if the creator's name does not match the sellers name it could be stolen,
2) Does the shop sell mixed styles that are made by more than one creator, none of whom is the seller?,
3) How old is the creator or seller? Often content thieves use alts and move frequently to avoid detection. Never directly confront a suspected thief. Take a snapshot of the item and include it and a landmark in a notecard and send it to the creator you suspect has had his/her work stolen. If you are unsure, ask a knowledgeable friend for help, join or contact a member of Artist's Voice or Step Up, or contact Content Creators Association at cca.report@gmail.com.

The group
Step UP! is encouraging nobody uploads anything to the grid on November 5th to show the economic power of people acting together. They are asking as many people as possible to wear a Step UP! ribbon to show support (various designers will be offering this or a similar item in their shops) or hold or attend a Step UP! party to celebrate content Creation.

The group
Artist's Voice is also encouraging no grid uploads on November 5th. In addition they are asking that for 48 hours that everyone STOP! Stop buying Lindens, stop selling, stop blogging, stop shopping, shop creating, stop buying from XStreets (LL makes 5 L$ per transaction except on free items) to send a big message to LL that collectively we won't tolerate content theft as well as that through solidarity we can have an impact on the SL community.

Or: Contact Linden Labs directly. Fax a statement about how much you hate content theft and/or how it has affected you to (415)520-9660.

Readers, the choice is yours. Maybe you don't want to participate completely but there might be one thing you are willing to do to support these efforts. Content theft hurts all of us. Together we can make a difference.

Love from the Free*Style team
(and thanks to Eden for doing most of the work on this blog post)

6 comments:

es0 torok said...

I'm confused. What is it exactly that we expect the Lindens to do? They aren't magicians, and I know they act on complaints.. they recently took steps to identify people abusing a specific 3rd party viewer that allowed malicious activity.

Is there something specific the "Take a stand" people are asking for?

Bunnie said...
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avbeau said...
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Cranky Penguin! said...

es0 makes a good point - In all the flurry of conversation I haven't seen anyone say anything *specific*, which, as someone that's had to try to implement solutions before - frankly, it's very difficult to do anything to help if I don't know what exactly is wanted. *Theft* is a human behavior, not a software condition, and until the government perfects global mind control, we're kinda stuck with humans being humans.

Which brings me to the other thing I haven't seen: anyone speaking who knows much about the technology involved. We want Linden Labs to do something, but do we know what is possible or not given the program's (SL's) limitations? For all we know, it may in fact be impossible to "fix" the current programming. I suspect that's not the case, but *I don't know* for a fact.

I *do* suspect there is more that LL can do, and I'm sure they've got enough brains to try to problem solve the problem. But, back to human nature, humans are mostly inert. If an idea, or a complaint, is too vague, it just won't be motivating. But, give a targeted request (that you know is possible) and you'll have a much better chance of getting results. Or, you know for sure that LL is in fact malicious, and not just suffering from the laws of physics (inertia. Otherwise known as laziness).

Creamy Cooljoke said...

You are right of course about the fact that humans are natural thieves and will find a way to steal anything, but this shouldn't mean that it will just be tolerated.

The fact that it's being debated so much is hopefully raising the profile of the problem and there ARE more things LL can do to protect intellectual property.

They seem to pick and choose which particular cases to look into and most of the time it's those which commercially important to them.

Tunapaw said...

sorry it's too little too late unfortunately..... :[